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Joe Lucia

Joseph J. Lucia

Chief Marketing Officer


As chief marketing officer for Lucia Capital Group, Joe J. Lucia oversees the development and maintenance of the firm’s brand and lead generation strategies while also leading the firm’s marketing efforts. Joe is directly in charge of producing Lucia Capital Group’s TV and radio show content as well as managing Bucket Strategy workshops.

Joe has been in the financial services business for more than 15 years. Prior to joining Lucia Capital Group, he served as the president of one of the largest specialty food markets in the western U.S. In this role, he oversaw all business operations and strategic development of the company. Joe began his career in the retail grocery business, gaining experience in sales, business management, and marketing with some of the largest retail chains in the U.S.

Joe completed the business management program at the University of Southern California.

He is an active member of his church and enjoys participating in local charity projects.

Joe and his wife of 20 years, Susan, have two children and six grandchildren. He and Susan are animal lovers and big supporters of the Poway High School wrestling and football teams.

Joe Lucia

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