Why ‘Survival’ is The Most Important Word in Investing – 282

When it comes to investing, people often tend to focus on rate of return: How much can I make? What is the best investment right now? But in retirement planning, a better question is the more important one: can your plan survive when things don’t go the way you hoped?

Market downturns, bad headlines, recessions, and volatility are all part of investing. The real danger comes when you need to sell stocks to fund a short-term cash need, or you react emotionally when the market is down. Your plan in most cases will not survive these conditions.

Why does survival have to come before returns in retirement planning? Find out from podcast host Johnny Dean and Rick “The Professor” Plum, CFP® on this week’s episode of Managing Your Financial Future!

The opinions voiced in this show (program; podcast) are for general information and are not intended to provide specific advice or recommendations for any individual. To determine which strategies or investments may be suitable for you, consult the appropriate qualified professional prior to make a decision.

09/2026 # ART-1169285